![]() ![]() Some of these ad campaigns are here because they changed the way consumers thought about the world around them and some are examples of great solid marketing built on spot-on insights and beautifully, perfectly executed.Īdvertising Age tapped the expertise of leading creators and marketers to derive this list of 15. ![]() Several of these winning campaigns are on this list because they led the way in thinking about how to use these new tools effectively and entertainingly. Out of this massive shift, marketers and agencies got very innovative in turning these new tools to their advantage. Expensive journalism distributed free online amassed audience but not ad dollars and wiped out a whole generation of magazines and newspapers, while DVRs, podcasts, streaming video services like Netflix and Hulu challenged TV and radio models. Traditional media found itself scrambling to stay relevant as digital media wreaked havoc with the guarantee that consumers were likely to see ad messages. In the last 15 years, advertising and marketing, and the media it used to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention brand messages.Ĭontrol shifted from marketers and traditional media timing their messages and forcing consumers to see ads as a trade-off for the content they wanted to see to the consumer wielding remote control and computer mouse. Now, Advertising Age is updating this list with 15 of the best ad campaigns of the 21st Century. See Who Ad Age Picked as the Top 10 Icons ![]() We decided to rank the 100 best campaigns of the century, in a special issue, to celebrate their creativity and impact. In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has entertained, moved and motivated us over the years. “Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities.” ![]()
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